How to Get Customers to Write a Review
Customer reviews are one of the most powerful tools for building trust and attracting new customers. They not only influence buying decisions but also improve your visibility in local search results. Yet many entrepreneurs struggle to consistently generate reviews—or make common mistakes when asking for them.
In this post, I’ll share why reviews matter, the mistakes to avoid, and how you can start getting more reviews today. Plus, I’ll give you access to my free guide with ready-to-use templates so you can start collecting reviews right away.
Why Customer Reviews Are Essential for Small Business Growth
According to recent studies, nearly 93% of customers read online reviews before making a purchase. For local businesses, reviews directly impact your visibility on Google Maps and local search rankings. A strong collection of authentic reviews builds credibility, increases conversions, and helps you stand out from competitors.
The Most Common Mistakes Business Owners Make When Asking for Reviews
Many small businesses unintentionally hold themselves back by:
Not asking at all – assuming happy customers will leave reviews without being prompted.
Asking at the wrong time – waiting too long after the purchase or service, when the customer’s excitement has faded.
Making the process difficult – failing to provide a direct review link or clear instructions.
These small missteps can mean fewer reviews, even if your customers love your business.
Best Practices for Getting More Reviews Consistently
To successfully collect reviews, keep it simple:
Ask at the right moment (after a purchase, service completion, or renewal).
Make it easy by sending a direct review link.
Personalize your request with the customer’s name.
Follow up with a gentle reminder if they don’t respond the first time.
Always thank customers, whether they leave a review or not.
How to Handle Negative Customer Reviews
Every business receives the occasional negative review. What matters is how you respond. Acknowledge the issue, remain professional, and offer to resolve the situation offline. Responding quickly and calmly shows potential customers that you value feedback and are committed to excellent service.
Google Business Profile Tips for Better Reviews
If you haven’t already, claim and verify your Google Business Profile. Keep your business information consistent across platforms, regularly add photos, and reply to every review. Encourage customers to mention products, services, or your location in their reviews—this improves your local SEO. Managing your Google Business Profile is essential for small businesses.
Get My Free Guide to Customer Reviews
Ready to put these strategies into action? I created a free guide with copy-and-paste templates for email, text, and in-person review requests.
With the right system, you can start generating more reviews consistently—and turn happy customers into your best marketing tool.